The Ultimate Guide to Targeted Serums

We’ll get straight to the point – do you need a serum? YES!

If you are missing a daily serum in your routine, you are missing the biggest opportunity to really target your main skin concerns, and we all have those pesky issues we’re looking to resolve from wrinkles to dark spots. Do you want flawless skin? Then find the daily dose for your skin needs today! Let’s dive in on serums, the real MVPs of skincare…

What is a serum?

Serums are designed to deliver a high concentration of active ingredients to the skin. They are often a lightweight water-based formula, but could also be an oil-based (facial oil). Serums target specific concerns such as lines and wrinkles, hyperpigmentation, dehydration, etc. and they are intended to be applied as the third step in your routine, after cleansing and toning, before your moisturizer. Its thinner consistency allows it to penetrate the skin quickly and work on a deeper layer in the skin so can you reach your skin goals faster.

Do you still need a moisturizer if you use a serum?

Yes- a moisturizer’s purpose is to then lock in hydration and protect our skin’s outer layers after the serum is applied. So, as we can see serums and moisturizers help each other by giving us a better shield of extra protection that our skin needs, year-round.

How much serum do I use?

You only need a few drops for your whole face, neck and décolletage- fight the urge to add more expecting to see results quicker, it doesn’t work that way. They are formulated to contain precise amounts of ingredients needed for your skin to absorb at one time.

What is your best serum to use?

Because all serums are created uniquely to target a specific concern, there is no “one size fits all”. They are generally categorized for a targeted result: Antioxidant, anti-acne, hydrating, brightening or anti-aging. Therefore, they contain specific ingredients to address your issue.

TIP: Don't get stuck. For best results, switch out your serum after using 1 bottle. Best results are achieved with some variation in your routine!

Follow our guide below on some of our top-performing serums to help you best choose what you skin needs:

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