9 Must-Know WhatsApp Business Statistics

There are currently 2 billion active WhatsApp users globally, making the app one of the most widely used mobile messenger apps worldwide. In 2022, over 500 million people had downloaded the WhatsApp Business app, according to the Google Play Store.

In 2019, the WhatsApp Business platform had 25 million active businesses per month. The number increased drastically in 2020, with over 50 million active companies monthly. 

Continue reading to learn more about the latest trends and insights in WhatsApp Business Stats.

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• WhatsApp had over 220 million downloads in 2021.
• In a recent study by Facebook, 77% of all WhatsApp Business users are SMB enterprises.
• 175 million people use WhatsApp Business accounts daily.
• In 2021 alone, WhatsApp Business generated more than $1.2 billion worldwide.
• WhatsApp Business is India's most downloaded messaging app, with almost 300 million downloads.
• Over 50 million organizations use WhatsApp Business.
• In 2021, over 500 million users downloaded WhatsApp Business apps from Google Play.
• WhatsApp is currently ranked 1st in Apple Store's Business category.

How Many WhatsApp Business Accounts Are There?

Since WhatsApp was acquired by Facebook in 2014, the app’s active user base has grown exponentially by over 3500%. 

According to our latest WhatsApp statistics, approximately 175 million people send messages daily to the platform's business accounts. People can find answers to their questions and peruse a business's selection of goods and services, which can be viewed through the WhatsApp Business Catalogue.

Below are the current WhatsApp Business account statistics worldwide.

WhatsApp Business Account Statistics

WhatsApp has had a massive surge in popularity over the past few years, adding 1 billion new monthly active users. The business app of the platform also brought on better branding and engagement to businesses. 

According to various research and surveys, these are the recent WhatsApp Business statistics;

1. In 2021, WhatsApp Business had more than 220 million downloads. 

(MarketSplash)

220.5 million users downloaded WhatsApp Business globally in 2021. This grew by 25.3% from 2020. WhatsApp had more than 292 million downloads as of June 2022. These statistics show that it is the preferred messenger application compared to other messenger software.

2. According to Facebook, SMB enterprises account for 77% of all WhatsApp Business users. 

(MarketSplash)

Facebook's survey showed that 77% of all WhatsApp Business users are small and medium businesses. These companies use WhatsApp's features to improve their customer service and experience.

The survey also showed that 56% of SMBs use the platform for customer service, and over two-thirds use it for customer communication. 

WhatsApp Business Account Demographics Statistics

WhatsApp says nearly 200 million people send messages daily to WhatsApp business accounts.

This section will discuss the recent statistics of WhatsApp Business accounts regarding demography.

3. WhatsApp Business generated over 1.2 billion dollars in income globally in 2021.

(Trengo)

WhatsApp Business made over 1.2 billion dollars in revenue worldwide in 2021. The average revenue per user (ARPU) for WhatsApp Business was calculated to be 0.24 dollars globally.

Asia-Pacific and Latin America are the regions that generated the most revenue for WhatsApp businesses. The app's continued popularity is a result of its being a readily available, user-friendly, and more affordable alternative to pricey SMS messaging.

4. In 2021, it was projected that there would be 779 million regular WhatsApp users and business accounts in Asia-Pacific.

(Statista)

The Asia-Pacific region holds the most significant market share, with an estimated 779 million customers and accounts communicating on WhatsApp.

India is the top country for WhatsApp audience size, with over 487 million users. Brazil, which came in second, has 118.5 million WhatsApp users.

5. WhatsApp Business was the most downloaded app in India, with around 292 million downloads.

(Verloop.io) 

With about 400 million downloads on Android and iOS devices, WhatsApp Business was the most popular app among Indian users. 

In June 2022, the app had almost 300 million downloads on Android and iOS devices. The free instant messaging function is the primary driver of WhatsApp's popularity in India. 

6. The highest rate of WhatsApp usage in India is among millennials and Generation Z at 49%.  

(Verint)

In India, 49% of 18 to 25-year-olds and 35% of 26 to 35-year-olds use WhatsApp. A recent study shows that the usage rate is highest among Millennials and Gen Z. 

The main selling point is that it is almost entirely free, except for the modest cost of a basic mobile data plan. 

WhatsApp Business Trends

According to PYMNTS, in 2019, over 5 million corporate users signed up for WhatsApp Business, the company's B2B initiative, in just one year.

Since its debut in 2018, WhatsApp Business has seen tremendous growth in user engagement. This section will discuss facts and trends related to this prevalent chat app. 

Here are the latest trends in WhatsApp Business statistics.

7. More than 50 million organizations around the world use the WhatsApp Business platform.

(Meetanshi) 

A recent study shows that more than 50 million organizations worldwide use apps. 

Most enterprises use the platform to respond to client inquiries promptly, provide purchase and appointment reminders, and offer pertinent information like discounts and promotions.

8. The Apple app store shows 394.6 thousand 5-star reviews for Whatsapp Business.

(MarketSplash)

According to the Apple app store, Whatsapp Business has 394.6k 5-star reviews. 

The platform gets more than 200 million messages from business accounts. Spending on WhatsApp's commercial platform will amount to $3.6 billion by 2024.

9. WhatsApp is currently the leader in Apple Store's Business category, climbing quickly to occupy 17th place.   

(MarketSplash)

WhatsApp is currently the leader in the Apple Store's business category, climbing quickly to 17th place. 

Statistics show that adopting WhatsApp Business can improve customer service effectiveness by 225%. According to the data, 40 million WhatsApp users visit company catalogs on the app monthly.

Conclusion

40 million WhatsApp users access business catalogs each month using the app. It shows that WhatsApp is the most popular tool for customers to contact businesses for support.

WhatsApp for business is unquestionably something to consider if you're looking for a solution to enhance your customer service or marketing approach. It has had impressive user engagement growth since its launch five years ago. 

It is a potent tool that may assist you in reaching your clients wherever they are, and it is constantly gaining new features and functionalities.