Television Market Share: Leading Brands Over The Years

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You can find television almost everywhere. There have been significant changes in the television market industry today. Despite the increased numbers of other invented technology, the television market share has grown since 2019. 

According to Investopedia, it will still significantly grow over the next 10 to 15 years. Before you imagine how statistics grow for television's future, let us first explore the current numbers. 

This article presents the latest statistics and trends regarding the television market share. You can explore the comprehensive overview of the current state of the T.V. industry as of 2023. 

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  • Almost 1.4 billion families own a television worldwide. 
  • According to the records, $184 billion in T.V. subscription revenue worldwide exists. 
  • Samsung, L.G., and Sony are the top 3 brands in the T.V. market share. 
  • There is an estimated 95.8% T.V. ownership statistics in the U.S. 
  • 80.8% of households in the United States had at least one Smart T.V. in 2021. 
  • People usually spend 3 hours and 12 minutes watching television.
  • Children can watch up to 40,000 commercials in a year.
  • L.G. has an estimated 12% market share next to Samsung. 

How Many People Own Televisions?

Television is everywhere, and the majority of people already own one. T.V. is one of the most popular technologies invented in the past years. Due to its entertaining benefits, an estimated 79% of the world's households have a T.V. set. 

Surprising statistics. This number shows how many people know and use television. Aside from this, there are many statistics that you need to know. 

Now, let us take a look at the data from the television industry.

Television Industry Size Statistics

Television is one of the many technologies almost everywhere. There are T.V.s even in rural areas. People use it for entertainment, news, or information. How big is the television industry for the past years until 2023? These statistics show you how:

1. The worldwide television subscription revenue in 2020 was $184 billion.

(Straits Research, Kantar)

Television still coped with modern changes. In 2020, the worldwide television subscription revenue was $184 billion. This data indicates that vast numbers of people still rely on their entertainment from television.

These are some data from television subscription revenue:

  • Live streaming had a $59 billion market worth in 2022. 
  • Streaming websites and companies like Netflix, Youtube, HBO Max, and many more have continually peaked their subscription revenue. 
  • At least one video streaming subscription exists in 85% of U.S. households. 
  • The COVID-19 pandemic is vital in why streaming subscriptions have significantly increased. 
  • Video game streaming has a $9.3 billion revenue per year.

2. Samsung has the highest market share in the television industry, with a 30.9% share.

(TV Market Share)

In 2019, Sony had a market share of 9.4%. Next to this brand is L.G. Electronics, with 16.3%.  

Samsung Electronics, a manufacturer from South Korea, made it to the top list, with a 30.9% T.V. market share worldwide. 

This result indicates that Samsung is the most preferred by many people. They love the quality and features this brand offers in their products. 

3. Smart T.V. has 75% of the $259.2 billion in the Global Market Size of 2021.

(Grand View Research)

Smart tv has become popular due to its additional features for entertainment. That is also why Smart tv has reached the top for the largest revenue share of T.V. types. It has 75% of the $259.2 billion in the Global Market Size of 2021. Next to it are the:

Television Ownership Demographic Statistics

It is interesting to know television owners' demographics. According to Pew Research Center, adults aged 60+ and up are likelier to buy and watch television. While younger people are less likely to purchase a television. 

Here are some significant numbers you should look at:

4. Adults aged 65 and above are the people who mainly use T.V. via cable or satellite in the U.S., with 81%.


It was in 2021 when Statista gathered that 81 percent of the U.S. population received T.V. via satellite or cable. It is mainly aged 65 years old (primarily seniors). In comparison, adults between 18 to 29 years old have the lowest share of this.

These numbers show that T.V. played a big part in the generation that first used this. 

5. 55% of United States adults declared they cannot give up their television. 


Half of the U.S. population still believes that they need television in their lives. There are over 50% of American people said that they cannot live easily without the use of T.V.s. 

Even though most of them already own cell phones, tablets, and other gadgets. 

6. There is an estimated 95.8% T.V. ownership statistics in the U.S. 


The U.S. had the highest television ownership in 2017, with an estimated 95.8%. The statistics show that each household owns at least one television in them. It also means that T.V. is one of the most used tools for entertainment and transmission. 

Television Usage Statistics

Television has become a part of the world's daily lives since its invention. People from all over spend hours watching television. Even children can watch thousands of commercials in a year because of many advertisements flash on television.

These are some of the data on television usage statistics:

7. People in the U.S. are the top T.V. lovers in the world.


There is an estimated 274 minutes or equivalent to four and half hours of T.V. watching time in the U.S. Next to the U.S. is Poland and Japan is the top three countries. 

The U.S. leads the world in the most time spent watching television. This number of minutes also shows how Americans love television because they have the most purchase recorded. 

8. People spend up to 3 hours and 12 minutes daily watching television, including in public places.


In estimation, people consume 3 hours and 12 minutes watching T.V. daily. These numbers include public places such as offices, coffee shops, salons, etc. It means that people can watch television everywhere even if they do not plan to because you find it in most places. 

9. Children watch about 40,000 TV commercials every year.

(American Psychological Association)

Children also watch television almost every day in their lives, and television has been one of the most entertaining things for them. 

The numbers express how children spend many hours watching television like adults and the growing number of T.V consumerism as one of the preferred modes of medium for commercials.

Changes are indeed the only constant thing. Along with other gadgets, television has become flexible since its discovery in 1926. Many brands tried to do market research to know what trends would fit their products. 

This is how television coped with the industry trends in the world:

10. 80.8% of households in the U.S. had at least one Smart T.V. in 2021. 


An estimated 80.8 % of homes in the U.S. had at least one Smart T.V. These statistics show the growing popularity of Smart T.V. in this country. The number is a testament to how the majority of homes now can access the latest technology. 

Aside from this, these results are essential factors to consider when discussing Smart T.V. sales. Companies can rely on this to make a more potent product. 

11. Americans spend $37 monthly for three paid streaming services subscriptions. 


Television streaming and subscription is now the current trend in this industry. Three years ago, there was a massive jump in paid streaming services in the U.S. Most Americans only paid Netflix back then. After three years, they spend $37 monthly for three paid streaming services.  

These statistics indicate that paid streaming services revenue could gradually grow and merge with the television industry. 

12. The records show $134.9 billion in worldwide sales revenue from Smart T.V.s.


Originally known as Internet T.V., the Smart T.V. is an innovation that lets people access additional features with the Internet. This invention gives you the benefit of having a computer and T.V. simultaneously. Users can watch videos and movies from different websites, play games online, and browse their social media accounts. 

This is why records show 134.9 billion USD in sales revenue worldwide from Smart T.V.s. Other statistics about Smart T.V. are:

  • Samsung still led the most significant sales revenue for Smart T.V.s in 2020. 
  • In the U.S., 55% of video streaming uses Smart T.V.s.
  • From 2021 to 2026, Smart T.V. has already projected a 10.44% annual growth rate in the market. 
  • By 2026, the global tv market share can reach up to $231.44 billion 
  • In 2018, Smart T.V. had just $157 billion in sales. By 2024, it can earn up to $278 billion. 

Final Thoughts

One thing is for sure: television will still survive modern times in the following years. It has been competed by other invented gadgets but remains managed in modern times. 

In the last years, many factors influenced television. That includes technological advancements, economic conditions, and other consumer preferences changes. 

The world indeed witnessed how the television market became dynamic and highly competitive. Nowadays, television is still making its way toward technological changes and advancements.


Which brand sells the most T.V.s?

Due to its industry-leading innovation and product expertise, Samsung has sold $224.76 billion already. This revenue made them the top brand for when television producers. 

Who are the most prominent T.V. manufacturers in the world by global market share?

Since Samsung has the most significant number of television sets sold, it is unsurprising that this brand is also the world's biggest in market share. Next to it are L.G. and Sony. 

How big is the television market?

In 2021, there will be $259.16 billion U.S. in the global television market size. According to the data, from 2022 to 2028, there was a compound annual growth rate (CAGR) of 10.0% in the television market growth. 

Which place in the world contributes the largest to the T.V. market share?

A total of 39.8% television market share was from Asia Pacific in 2021. This number started with the high demand for Smart T.V.s. After the pandemic, the statistics have almost doubled, especially for third-world or developing countries. 

What country produces the most television sets?

There are three countries recorded that make the most television in the world. At the top is China, which has an estimated 400 million T.V. sets sold over the years. 

Next to it are the U.S. and Japan.

This technology is indeed continuing to strive for access even in modern times.


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