Reddit Statistics: Facts and Trends You Should Know This 2023

As the years went by, Reddit’s popularity continued to spread. Due to this, they gained users over the past years. The platform has 1.7 billion monthly traffic with 8 minutes and 36 seconds average duration visits worldwide as of 2023 - making Reddit the 19th most visited website. 

Reddit welcomes communities where people can anonymously share thoughts and opinions. These conversations include topics in philosophy, science, relationship, and more.  

These millions are among the many statistics they have gained from their website. Now, dig deeper into these numbers. Ready to explore the world of Reddit? These are the statistics you should know!

Editor’s Choice

• Reddit has 50 million daily active users (DAU) worldwide as of 2022. 
• 9 minutes and 39 seconds is the average time Reddit users spend on their websites. 
• Health and fitness subreddit users spend more than 15 times on the community.
• There are already 430 million Reddit users as of 2020. 
• In 2022, 47.5% of Reddit's desktop traffic was from the United States. 
• Only 8% of Reddit users said they use the website for their profession. 
• There are 26.4 million Americans who use Reddit every month.
• Across 11 funding rounds, Reddit has already raised $1.3 billion. 
• Reddit recorded 100+ million downloads worldwide in 2022.
• There are over 100,000+ companies that used Reddit as their Native Advertising Tool this 2023. 

How Many Users Does Reddit Have? 

As of 2023, Reddit’s monthly users reached 1.66 billion already. A massive growth from 2022 with a 38.91% increase. These numbers will get more than 3 billion by 2025.  

These are unsurprising results, as Reddit has become one of the most-known social media platforms worldwide. People find things they can explore - such as hobbies, passions, and interests. 

Since its launch in 2025, users explored many human connections about different topics. Interesting interactions are what make people use and visit Reddit most often now. 

Keep reading to know more about Reddit statistics, from its usages, demographics, and market size.

Reddit Usage Statistics

Reddit’s average monthly views in 2020 were 30 billion, from 21 billion in 2019. The platform gained a 42% increase in just one year for its monthly views. Reddit’s monthly views increased since 2018. 

In Google, Reddit posts usually appear when you search for a specific question or information. Non-Reddit users can still click the results and view some of the answers to their queries. This feature is one of the factors why Reddit gained more views. 

This time, you will dig deeper into the other Reddit usage statistics here. 

1. 9 minutes and 39 seconds is the average time Reddit users spend on the platform.

(Skill Ademia)

Despite billions of users monthly, only millions interact on Reddit. According to the data, Reddit users spend 9 minutes and 39 seconds daily on their website. 

That included Reddit in the top 20 most visited websites on the internet; this list also includes Netflix. 

2. 74% of Reddit users visit the website to learn more about their desired topics. 

(Passport-Photo)

Data shows that 74% of Reddit users visit the website to learn about the topics they want to know. At the same time, 62% of Reddit users see the platform to share their opinions or explore certain products. 

These results indicate that Reddit offers broad topics to convince its users to visit the website. 

3. Reddit recorded 900 seconds per user spent on their website in April 2022. 

(Statista)

Reddit has what they call Subreddits, where users can interact with each other regarding their experiences. These large thematic forums made them increase the website’s traffic. In April 2022, Reddit recorded 900 seconds per user on their website. 

These seconds are equivalent to 15 minutes per user worldwide. The results exhibit how users show so much interest in their Subreddits.

Statistics On Subreddit

Since there are over 50 million daily active users, various topics are already posted on the platform. Having a comprehensive source of information makes Reddit continue to receive subreddits every day. 

Here are subreddit statistics you should know about Reddit:

4. Subreddit titles of 60 to 80 characters generate more upvotes than those with more than 120 or less than 20 characters. 

(Foundation Inc)

Reddit can add a title before the user can post it. From this, data has found that 60 to 80 characters subreddit tags generate the most upvotes. These titles have more than 8,600 average upvotes. 

Conversely, subreddit titles of less than 20 and more than 120 characters generate the least upvotes. 

These numbers show how Reddit users spend time reading titles with just the correct number of characters. 120 characters are too long for them, while 20 characters are too short. 

5. The most popular type of subreddit content is those with external links, with 36,240 upvotes.

(Foundation Inc)

Subreddits with links gather the most engagement in Reddit. With this, Reddit shows that those with external links are the most popular type of subreddit content. 

This type of content has 36,340 upvotes, while the text has only 19,828 upvotes. The data shows that posts with links can gain 16,000 more upvotes than text posts. 

Since Reddit lets users discover websites, tools, and new brands, posts with links have higher engagement because they want to know something new. 

6. Health and fitness subreddit users spend over 15 times on the community.

(Foundation Inc)

Reddit is now the place for the latest health information and fitness routine. There are reports that Reddit users spend 15 times more time every month other than enthusiasts on different health and fitness websites. 

These statistics indicate that Reddit is also becoming a place for other science and medicine-related topics.  

7. Subreddits about emergency medicine have more than 10,000 members. 

(Top Masters in Public Health Degrees)

Reddit is an excellent place to discuss different medicine-related topics. It is also now home to many health professions. 

The website has over 10,000 members and thousands of discussions on emergency medicine. These members show that they made it a platform where they can exchange details and show support for healthier lives. 

8. Subreddit on relationships has more than 3 million subscribers.

(Subreddit Stats)

Subreddit about relationships has more than 3 million subscribers now. Aside from this, post about relationships can also gather about 1,836 comments. 

On this platform, people can give comments and reactions frankly because of anonymity. This feature is why users can freely talk about topics such as relationships. 

Reddit User Demographics

Reddit claims to be a gender-neutral platform, but the distribution of female and male users differs despite this. The statistics for the two gender are relatively high, with male users has 63.8% and female users are only 32%. 

Information like this will help people better understand the platform and know how to target the best content. 

If you also want to know more about other Reddit user demographics statistics regarding age and gender, here are the demographic stats of Reddit.  

9. There are already 430 million Reddit users as of 2020. 

(Demondsage)

Since 2020, reports have recorded a 30.3% growth in Reddit users. You can also review this yearly Reddit users data:

• 2013 - 70 million users
• 2014 - 84 million users 
• 2015 - 120 million users
• 2016 - 170 million users
• 2017 - 250 million users
• 2018 - 330 million users
• 2019 - 370 million users
• 2020 - 430 million users

It is clear from these statistics that the app is indeed getting in demand nowadays. Like other social media sites, Reddit is now recognized by many as the leading discussion platform. 

10. In 2022, 47.5% of Reddit's desktop traffic was from the U.S. 

(Statista)

Reddit is the 12th most used or most popular website in the U.S. According to the 2020 data, 47.5% of Reddit’s desktop traffic is from the U.S. 

Next to the U.S are:

• United Kingdom - 7.48% desktop traffic
• Canada - 7.36% desktop traffic
• Australia - 4.14% desktop traffic.

From these data, it is clear that most Reddit users are from English-speaking countries. 

11. People from the aged group of 18 to 29 have the highest percentage of Reddit users.

(Oberlo)

Aside from these data, from the reports, Reddit has younger adult users than older ones. You can look at these Reddit users by age share:

• 18 to 29 - 36% 
• 30 to 49 - 22%
• 50 to 64 - 10%
• 65 and above - 3%

It can claim from these that younger people are more interested in using the website than older people. The statistics may indicate that most of the Reddit content interests younger generations. 

12. Only 8% of Reddit users said they use the website for their profession. 

(Demandsage)

There needs to be a higher percentage on Reddit regarding professional topics. Only 8% of Reddit users are using the site for their professions. It shows how this social media site is not for someone looking for professional networking but rather for informal content and discussions.

13. There are 26.4 million Americans who use Reddit every month in the U.S.

(EARTHWEB)

Reddit now has 26.4 million monthly users from the U.S. This statistic matched the results where nearly half of Reddit’s desktop traffic came from the U.S.

Its popularity continues to increase in English countries. Still, it is ranked one in the U.S. Its popularity is mainly due to the “Ask me Anything” posts from anonymous users in the U.S.

Reddit Market Size

With the continued growth in Reddit users, its market size will expand too. Their revenue is mainly from advertisements and other investors that use the platform to engage with users.  

These are essential data collected regarding the website’s revenue and funds:

14. Across 11 funding rounds, Reddit has already raised $1.3 billion. 

(Crunchbase)

Last 2019, Reddit had only $250.1 million in their funding. After 2 ½ years, it has a $1.3 billion total budget. Here are also the list of their funding from these 11 rounds:

These numbers showed how Reddit jumped from having only a thousand to a hundred dollars of funds raised. The increasing percentage of funds is one of the many pieces of evidence of how Reddit gained its success. 

15. Reddit recorded 100+ million downloads worldwide in 2022.

(eMarketer, Sensor Tower)

It was in January 2021 when Reddit recorded its highest monthly downloads on mobile applications. They recorded 6.6 million downloads, a 2x increase from the past year, with 2.9 monthly downloads. 

Reddit’s Android application version had 100+ million downloads on Android and 25+ million on iOS.  

These numbers show how users prefer to use the Reddit application on smartphones than using it on a PC. 

16. There are over 100,000+ companies that used Reddit as their Native Advertising Tool this 2023. 

(6sense)

Reddit recorded over 100,000+ companies in 2023 that used their website as Native Advertising Tool. Listed below are the top industries among these:

• 1st - Marketing Industry (2,878)
• 2nd - Social Media Industry (2,282)
• 3rd - SEO Industry (1889)
• 4th - Digital Marketing Industry (1,852)
• 5th - Education Industry (1,508)
• 6th - Web Design Industry (1,441)
• 7th - Advertising (1,390)

These hundreds of thousands of users for advertising tool indicates how Reddit can be a beneficial site for promotion. They now have millions of users, so utilizing the site is a good step for their revenue. 

17. Reddit was worth $15 billion in 2021. 

(EQVISTA)

Last 2019 and 2020, Reddit has only $10 billion in total valuation. In less than five years, they are already worth $15 billion in their total valuation. 

These revenues show how Reddit is becoming one of the most popular social media sites and apps worldwide.

Final Thoughts

When talking about social media, there are many options. Among these, Reddit indeed stands out as a unique platform. Reddit is now one of the top industries, with many exciting things to see and unique topics to discuss. 

Aside from this, Reddit has already built a fantastic community of dedicated users through the years. Millions of daily active users already share and interact with various topics. That is why many people find this a good source of information.